In honour of the partnership between Hublot and the Womanity Foundation, Hublot offered an exceptional stage during its culminating event celebrating the FIFA World Cup 2014 to Panmela Castro, well-known graffiti artist,Rede Nami Feminista founder and active advocate for women’s right in Brazil.

With Ricardo Guadalupe, CEO of Hublot, and many great athletes, artists and personalities in attendance, Panmela Castro kicked off the “Hublot Rocks Rio!” party, celebrating the culmination of the World Cup, by live painting a tremendous picture paying tribute to women’s freedom and creativity.

Through her art and activism, Panmela Castro addresses wide spread problems affectingwomen in Brazil such as domestic violence, which she experienced first-hand. “When my ex-husband beat me, I didn’t see myself as a victim. For me, it was part of a woman’s destiny. We had to accept it. Over time, I learned that I had a choice, that women can be free and emancipate from the roles others impose on them. ” The Brazilian queen of graffiti is the leader of a crew of female street artists associated to her social change organisation, Rede Nami Feminista, which was selected in 2013 as beneficiary of the WomenChangeMakers Fellowship led by the Womanity Foundation.

Yann Borgstedt, the chairman of the Womanity Foundation, strongly believes in the power of talented individuals, such as Panmela Castro, and their innovative organizations to generate lasting change in their own societies through ground-breaking initiatives. “We created the WomenChangeMakers programme to accelerate the growth and ensure the sustainability of these kinds of initiatives. We collaborate closely with our partner organisations and connect them to professional experts that can build their capacity and promote their development.”


Panmela Castro painted a graffiti on canvas in front of approximately 600 selected guests,among whom Pelé. The King of Football congratulated the artist and testified his support to women’s right by adding its own signature to the painting.

The painting will be exhibited in Hublot’s Miami shop and then sold during Miami Art Basel. The proceeds of the sale will be dedicated to the social development organisations supported by the Womanity Foundation inBrazil.Hublot, who support Womanity since 2007, also produced two limited editions of 100 watches each for the Foundation, one edition for women, the Hublot Classic Fusion Womanity, and the other for men, the Classic Fusion Chrono Aero Womanity. Revenues from the sales will benefit Womanity’s projects around the world (see